Mall Wide Registration
I spent today (Saturday) and yesterday (Friday) in Sherwood Park Mall with a couple of ponies for Mall Wide Registration. Basically the Mall lets a load (44 in this case) of organizations setup booths in the mall where they can hand out information about their programs and register people for them. There was everything from music and dance lessons to karate, girl guides, boy scouts and baby salsa lessons (!).
For a for-profit organization (like ours) it’s $50 for the 2 days, which is a bargain! For non-profits it’s free.
As before (we did this last year too), we had a contest to win free riding lessons.
This is mainly to collect email addresses to add to our already huge mailing list (1200+ people). I haven’t counted them yet, but I think there’s over 200 in there!
We don’t actually do registrations at the mall; we direct everyone to the website (www.edmontonridinglessons.com) where they can register. I’ll send all the new email people an email tomorrow reminding them to register too.
It’s a long time to sit in a mall (12 and 8 hours), but it’s amazing value and worth it. Next one is March I think…